Services

We help your team gain a better understanding of category dynamics, market trends and untapped opportunities. Today, you may have the data but are you really getting the insights you need? We can help.

We design and build polished, professional category reviews. Using a storytelling approach, we make sure your team is equipped with category and business presentations that don’t just recite the data, but bring compelling insights and actionable solutions, with the goal of growing the category and enhancing your retailer relationships.

If you need a category expert in those crucial customer conversations, we can provide that as well, which brings deeper credibility with your retailers and positions your team as true category partners.

Maybe you have reporting in place but your report users (sales, marketing, finance, etc.) don’t even know where to start, to best understand their business. We can help, by cleaning up the data mess with a simplified dashboard-driven reporting suite.

Or maybe you need a reporting capability built from the ground up. We bring years of experience across all of the key CPG data sources and vendors. We can help you make sure you’re getting more from your data by developing reliable reporting tools that can be easily updated and managed.

Retail data, and the tools that often come with it, aren’t cheap. With deep experience working closely with multiple data providers, including NielsenIQ, Circana (IRI), SPINS, Numerator, Symphony AI, Scintilla (Retail Link), 84.51 and more, we have a comprehensive understanding of all of the facets involved in these relationships, including contract management and vendor scorecarding.

We can help you right-size your data investment, so you’re not overpaying or missing a needed feature or capability in your current tools.

Are your sales presentations grounded in actionable insights today? Many selling decks are sales- or marketing-driven, with minimal focus on what your brand can do for the retailer’s category.

We make sure that your story is grounded in market-based insights, so the retailer will leave the meeting with a vivid understanding of real category growth levers.

Item-level assortment capability goes beyond basic item sales and velocity metrics, incorporating incrementality, cannibalization and profitability into the analysis.

The hurdles to retailer item acceptance can be high, but a deep-dive assortment recommendation can pave the way for new or expanded distribution. Developing turn-key shelving recommendations can further bring better assortment to life.

Are your items priced right? Are you giving away margin unnecessarily, to try to be competitive at the shelf?

We can help you optimize your price position to find the perfect balance of velocity and profitability. Full pricing research is available, leveraging real in-market comparative data and price elasticity research.

Most CPG promotions are not profitable, resulting in nearly two-thirds of retail promoted volume being subsidized. This means that your trade dollars are often just paying for volume you were going to get anyway.

Our promotional analytics can help you understand which promotional tactics can move the needle towards more profitable incremental growth for your brand.

The health of any brand should begin and end with the consumer.

Custom shopper and buyer research can give you an even bigger advantage in reaching your consumer and your retailer’s shopper.